Technology and more specifically the internet are in a perpetual state of evolution. We’ve come a long way from the days of having to disconnect from the internet because someone in your home needed to make a phone call. The impact of the Internet of Things (IoT) has led to a significant rise in the number of smart homes around the globe. The ability to monitor, optimise and customise homes not only helps make smart homes more relevant to each user but thanks to the competition in the marketplace smart homes are becoming more accessible pricewise and more prevalent in wider society as a result.

With households becoming increasingly reliant on smart speakers and digital assistants to control their homes, we’re also seeing a distinct rise in the use of voice search and it will only get bigger. Currently, 20% of all google searches are voice-based with 41% of adults and 55% of teens using voice search on a daily basis. Since 2008 voice search has grown by 3500% and there are a few reasons why voice search revolution is already here.

 

Firstly, it’s quicker (3.7 times quicker to be precise), it’s more accessible now than it ever was (more devices now enable voice-based search) and finally it’s more convenient (voice search is now so accurate and adept at deciphering accents that typing isn’t as necessary as used to be).

You might be saying to yourself “Well what impact does this have on me?” The simple answer is potentially a lot, as there’s a growing percentage of traffic you could be missing out on and it’s all down to SEO optimisation for voice search. It is predicted that this year 50% of all searches will be voice-based. Google has also adapted to the change, evolving from a search engine to an answer engine making it even more crucial for your website to give direct answers to questions. Voice ultimately changes the way people search as voice searches tend to be longer and more conversational, however, other aspects like page speed, schema markup and content shouldn’t be overlooked either.

 

This year 30% of all web searches will be done without a screen, making it crucial for your website to feature in, at least, the top five of any relevant searches. After all, people are using voice search for speed and convenience so the likelihood of people listening to reams of options offering the information or product they desire is quite low.

It might seem like a daunting prospect to adapt your website to cater for both voice-based and conventional web searches but this is an area in which we thrive. Whether you are looking to boost your profile for informational, directional or transactional queries; Livingstone Digital are experts in performance marketing and we’re here to help you cut through the noise with data and passion.

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