From what people write to what people say.
Search engines provide billions of results for each query, but how often do you click beyond the second page of search results on Google? With the rise of the connected home and voice-controlled virtual assistants, the real questions you should be asking yourself are: how many results would you be willing to listen to before making your decision? And as a marketer, how can you ensure you’re one of the first on the list?
From a search engine to an answer engine.
The algorithms aimed at discovering and organising information online has evolved. From Panda the ﬁrst big update of Google’s algorithm to Hummingbird or the so-called mobilegedon, Search Engines have tried to prioritise unique and qualitative content oﬀering the best experience for the user. And the mission is far from being accomplished as we have recorded no less than 3 234 updates last year.
As the way we access the internet is changing, accelerating, broadening, at such a scale that we can hardly imagine what can not be connected. Search engines are using answer-focused technology to provide voice search results, meaning less visibility if you are not on top of the list.
Natural and conversational searches.
When looking for information via voice assistants, people behave as if they were talking to a human. Most of us don’t use short and robotic keywords. Instead, we ask questions and longer phrases. So, focusing on long tail keywords is not only a good practice for traditional SEO, but also for voice search optimisation.