Social Media Advertising

From billions to hundreds of people

With more than 2.8 billion users across the globe, social media may appear as a great alternative to classic media to reach a (very) large audience. Actually, they even have a broader reach than TV, print media and outdoor advertising combined. But, you may not need to reach the world. A few hundred or thousand qualitative leads would do the job perfectly for you? This is where the magic of social media advertising appears.
likes on social media
Use hashtags in your posts on social networks
send a message

“Can we target people with beards wearing beanies in Summer?”

Bringing personas to life

Combining social media segments

Well, there is no real option to target “hipsters” directly when it comes to social media advertising, at least not yet. But by combining interest, demographic, behavioural and third-party data, we can define tailor-made audiences that reflect your personas. Whether they are active on Facebook, Instagram, LinkedIn, Pinterest, Twitter, Snapchat or TikTok. This is where we excel.  

Creative twist

Not just a beautiful post

Defining your overall campaign objective should impact the creative work you are about to post on social media. Should you favour videos over static pictures? How long should the headline text be? Should you use emojis in your social posts?  No-one has all the answers but we have a lot of experience.

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Let's get in touch

Drop us a line, we love new challenges

Whether you want to discuss your current social media strategy or you are actively looking for a performance marketing agency able to go the extra mile to improve your social ads, we would love to hear from you. 

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