Social Media Advertising
With more than 2.8 billion users across the globe, social media may appear as a great alternative to classic media to reach a (very) large audience. Actually, they even have a broader reach than TV, print media and outdoor advertising combined. But, you may not need to reach the world. A few hundred or thousand qualitative leads would do the job perfectly for you? This is where the magic of social media advertising appears.
“Can we target people with beards wearing beanies in Summer?”
Bringing personas to life
Combining social media segments
Well, there is no real option to target “hipsters” directly when it comes to social media advertising, at least not yet. But by combining interest, demographic, behavioural and third-party data, we can define tailor-made audiences that reflect your personas. Whether they are active on Facebook, Instagram, LinkedIn, Pinterest, Twitter, Snapchat or TikTok. This is where we excel.
Creative twist
Not just a beautiful post
Defining your overall campaign objective should impact the creative work you are about to post on social media. Should you favour videos over static pictures? How long should the headline text be? Should you use emojis in your social posts? No-one has all the answers but we have a lot of experience.
