The first page gets more than 90% of the clicks.
And this is exactly where you want to be… In front of people looking for what you offer. Let’s start with the basics, search engines have 3 main obsessions : first, crawling the web and all the URLs they find; second, indexing and storing this content to understand what it is all about; and third, ranking these pages to make sure to provide the most accurate answer to a user’s query. Remember, the best answer to a user’s question.