Search Engine Advertising
Be in pole position when people are actively looking for businesses offering services or products like yours. By advertising on search engines, you immediately gain visibility with prospects at the very best moment… when they are looking for a solution. As one of the major performance marketing channels, Search Engine Advertising (also called SEA) almost guarantees results. As an advertiser, you only pay when someone chooses to click on your ad and to be redirected to your website.
“Show up when people search for what you offer”
Ad Rank
You do not necessarily want the top position.
The ad rank formula is what determines your position in the paid search results. It combines the notions of quality score and the amount you are willing to pay for a click compared to your competitors. It starts to become interesting when you understand that you could reach a better position than your competitor despite a lower bid. Naturally, you may want to target the first position, but our experience shows that it is not always the best performing strategy… It’s time to talk.
Location & extensions
More than keywords.
When it comes to search engine marketing or SEA, the first thing that probably crosses your mind is keywords. What do people type when they are looking for companies like yours? It is obviously a key and vital element. But do not underestimate the power of additional targeting like location based, age based, ads extensions… Together, these optimisations can really make the difference.
