The inbound methodology can be divided in 3 steps : attracting, engaging, and delighting people. While technology becomes a major part of your marketing mix, inbound favours an approach to doing business in a human and helpful way without neglecting great software to support the business. “Inbound is a better way to market, a better way to sell, and a better way to serve your customers. Because when good-for-the-customer means good-for-the-business, your company can grow better over the long term.”