Testing from the A to the B.
Stunning content and great design are equally important partners in delivering interstellar emails to your contacts. A well-designed email drives the content forward and guides the person who receive it to the desired action. But you can’t only rely on your basic instinct when building an email marketing campaign. A/B testing helps you to create valuable conversation by sending slightly different versions of your emails to different sample segments of your database. Subject lines, text preview, call to action, colours, design: all can be tested and compared. Objective: optimising your open and click through rates by using the most efficient elements when comes the time of a mass diffusion.