But a targeted and well-defined strategy.
Content marketing is not limited to publishing a blog post. It takes much more than a few characters to tell a great story. Think about the opportunities offered by a content plan segmented by buyer persona and customer journey steps. Put yourself in your prospect’s and customer’s shoes and imagine how you can help them with useful information. It all starts with an in-depth understanding of your audience, their needs and the stage of the customer journey they are in. And maybe you will find out that your audience favour a video over an article or a podcast over an e-book…