Designing content marketing
Are you looking for a way to attract and to qualify your leads better? Or maybe you want to improve your retention rate and build a long-term relationship with your customers? Then, it might be useful to consider content marketing in your marketing plan. As one of the cornerstones of inbound marketing, content marketing could prove to be a good way to establish trust and loyalty among your leads and customers.
“What helps people, helps business.”
Not just a format
But a targeted and well-defined strategy.
Content marketing is not limited to publishing a blog post. It takes much more than a few characters to tell a great story. Think about the opportunities offered by a content plan segmented by buyer persona and customer journey steps. Put yourself in your prospect’s and customer’s shoes and imagine how you can help them with useful information. It all starts with an in-depth understanding of your audience, their needs and the stage of the customer journey they are in. And maybe you will find out that your audience favour a video over an article or a podcast over an e-book…
Inbound methodology
More than a certification, a way of thinking and making business.
Being an inbound marketing agency means that we are looking to deliver solutions and opportunities which have a positive impact on people’s lives. And we believe that what is good for people is also good for business, not the other way around. We are a HubSpot certified agency meaning that we embrace the inbound methodology that could be summarised in 3 steps : attract, engage, delight .
“We need to stop interrupting what people are interested in and be what people are interested in.”
Let's get in touch
Drop us a line, we love new challenges.
Whether you want to discuss your current content strategy or you are actively looking for a content marketing agency able to go the extra mile to improve your content creation, we would love to hear from you.
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