In a relationship with_
Welcome to UPPER SIDE_
We understand your challenges deserve their own tailor-made melody. More than a single-expertise digital marketing agency, we believe in creativity and performance starting where paradigms meet. We aim to provide small talk with big impact rooted in scientific literature, analytic data, aesthetic digital journeys and memorable shopping experiences. Expect creative digital performance marketing strategies, user-friendly platforms, personalised eCRM and high-quality traffic... built with data and passion.
CONSIDERATION & PREFERENCE
It is not just about generating traffic. It is about attracting people who have challenges you can solve, interests you can fit or questions you can answer.
We help you to define your personas and an acquisition strategy accordingly based on 1st, 2nd and 3rd party data.
No channel limitation, we go where your audience is with the message in the best format. The art of being at right place at the right time.
It is not just about landing on a webpage. It is about starting a conversation leading to a potential long-term relationship.
We help you to design and organise the information you want to share with your qualitative audience. The user experience is key and it should nurture your database.
The fun doesn't stop at call-to-actions either. We create forms, CTA, lead flows, live chat, emails and more to ensure a smooth conversion of your new visitor.
It is not just about converting. It is about turning your customers into your biggest fans and making day one last forever.
We help you to make sure you deliver the right information to the right person including contextual data to perceive the importance of lifetime value.
We welcome all customer experience feedback and use it to build a shared knowledge library, which is always up-to-date.
Search engine advertising
SEM is usually the answer. A combination of organic and paid strategies to reach your audience on search engines.
Landing on the
home or a dedicated page
It mostly depends on your marketing goals and communication channel.
Broad or targeted
While targeting a very precise audience might be tempting, a larger audience sometimes offer a better ROI.